A tagline that makes you say, “Wow!”
A tagline that makes you say, “Wow!”
Few will argue that having a memorable tagline – or slogan – can be a huge advantage for any business. Certainly, corporate giants like Nike (“Just Do It!”), State Farm (“Like a good neighbor...”) and Capital One (“What’s in your wallet?”) have long relied on taglines to create connection with their customers. But for smaller businesses, including many of our Chamber members, creating a slogan that has staying power in the minds of potential clients isn’t easy. The business itself often gets in the way. Who has time for brainstorming a clever marketing jingle when there is so much else to do?
For Bruce Kuehn, however, establishing an authentic, yet catchy , tagline , combined with his engagement in the Chamber, has been a strategy that has paid off. When he started his business, Southern Cross Communications, which specializes in telecommunications and cloud VoIP systems, he knew that networking would be a key strategy to raise awareness about his business. Along with that, he says, is having a memorable tagline. It’s something that his business coach has told him is a crucial component in achieving brand awareness. At Chamber and other networking events, Bruce’s tagline is, perhaps, the most well known of any member business. He consistently concludes his networking commercial with “...because every business deserves phones that say, ‘Wow!’”
“Absolutely it’s critical,” says Bruce of his tagline. “Often, you’re in a room with 50, 60 or more people. And, as the microphone gets passed, everyone starts to zone out if it’s the same pitch, over and over. But if your commercial stands out, people are going to remember you.”
In this interview, Bruce talks about the importance of taglines, how he developed his, and how any business can catch on to the catch phrase game. And he brags on the Chamber a little bit, too!
Bruce Kuehn, owner/founder of Southern Cross Communications
A tagline that makes you say, “Wow!”
Few will argue that having a memorable tagline – or slogan – can be a huge advantage for any business. Certainly, corporate giants like Nike (“Just Do It!”), State Farm (“Like a good neighbor...”) and Capital One (“What’s in your wallet?”) have long relied on taglines to create connection with their customers. But for smaller businesses, including many of our Chamber members, creating a slogan that has staying power in the minds of potential clients isn’t easy. The business itself often gets in the way. Who has time for brainstorming a clever marketing jingle when there is so much else to do?
For Bruce Kuehn, however, establishing an authentic, yet catchy , tagline , combined with his engagement in the Chamber, has been a strategy that has paid off. When he started his business, Southern Cross Communications, which specializes in telecommunications and cloud VoIP systems, he knew that networking would be a key strategy to raise awareness about his business. Along with that, he says, is having a memorable tagline. It’s something that his business coach has told him is a crucial component in achieving brand awareness. At Chamber and other networking events, Bruce’s tagline is, perhaps, the most well known of any member business. He consistently concludes his networking commercial with “...because every business deserves phones that say, ‘Wow!’”
“Absolutely it’s critical,” says Bruce of his tagline. “Often, you’re in a room with 50, 60 or more people. And, as the microphone gets passed, everyone starts to zone out if it’s the same pitch, over and over. But if your commercial stands out, people are going to remember you.”
In this interview, Bruce talks about the importance of taglines, how he developed his, and how any business can catch on to the catch phrase game. And he brags on the Chamber a little bit, too!
Bruce Kuehn, owner/founder of Southern Cross Communications