Marketing Manager
Description:
We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the marketing of a large-scale master-planned community for active-adults. The Marketing Manager will report to the CMO and work closely with the development team and third-party consultants on a comprehensive strategic marketing plan that highlights the community’s USP and attracts homeowners. This unique opportunity is responsible for planning, executing and measuring a wide variety of marketing initiatives as it relates to community branding, awareness, and positioning in the marketplace.
The Marketing Manager will be responsible for creating, planning, executing a robust and measurable marketing strategy for the community. Daily responsibilities include coordinating marketing collateral, print material, direct mail, and billboard advertisements; realtor relations, event execution, implementing promotions, and organizing all community marketing initiatives. This role has a heavy emphasis on digital effectiveness and experience with social media ads, SEO, SEM, PPC, websites, display ads, video, eblasts, and other digital mediums is preferred. Other responsibilities include producing, maintaining and following an annual budget and reporting on key success metrics.
This position is not an 8 – 5, Monday – Friday desk job, therefore qualified candidates must be able to work full-time hours that are flexible and will include nights, weekends and holidays. Please note that many activities may take place outdoors.
Poised to be one of the leading active-adult communities in the nation, this community will offer best-in-class amenities and lifestyle for its residents. Please note that the community is located in Willis, so close proximity to Woodlands/Conroe area or North Houston is ideal.
Responsibilities:
Strategic & Marketing Planning
- Establish marketing goals and initiate marketing plan with direction from the development team
- Devise and direct the community’s comprehensive sales strategy
- Build awareness, generate a substantial lead bank, and drive traffic onsite to meet home sales projections
- Measure the success of marketing programs quarterly against defined goals, adjusting as needed
Marketing Implementation
- Monitor and oversee implementation of marketing initiatives with outside service providers such agencies, designers, sign companies and mail houses
- Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, collateral, referral programs and signage
- Oversee and ensure integrity of community brand
- Coordinate advertisement placement, monitoring various editorial calendars
- Be actively involved in the marketplace and identify unique opportunities to position the community’s achievements
Budgeting and Reporting
- Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI
- Seek the most cost effective and creative ways to reach target markets and achieve market awareness
- Measure lead source data and regularly report on key success metrics
- Supplement and utilize central database management for reporting and lead insight
Event Coordination
- Coordinate onsite realtor events and realtor relations program
- Plan and execute both large and small scale public marketing events to build awareness and sell homes
- Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed
Requirements
- Degree in Marketing, PR, Communications or related field
- 5+ years experience in residential marketing, preferably in homebuilding/development
- Experience with Active-Adult housing (55+) required
- Experience with Community Grand Openings, Home Sales, and/or Sales strategy a must
- PR experience a plus
- Ability to work effectively in a fast-paced environment with multiple priorities and frequent deadlines
- Driven Individual with the ability to work independently as a self-starter
As a premier and progressive residential development company, we offer an incredible, family-oriented work environment with unparalleled growth opportunities. We provide competitive salaries, health insurance, 401k and other benefits. Caldwell Companies is an Equal Opportunity Employer.
About Caldwell
Caldwell Companies is a fully integrated real estate firm specializing in commercial and residential investment and development, as well as commercial brokerage and management services. With a tradition of integrity and dedication to excellence, we build unique amenity-rich living environments that improve the community at large. We view our work and the way we conduct ourselves as serving our stated vision of “honoring God, by stewarding resources, cultivating positive, lasting relationships and building extraordinary communities that enrich lives.” We’ve been a part of the local community for nearly thirty years, as a developer and a neighbor, which is why we’re so passionate about giving back and fulfilling our unwavering mission of Doing it right. Right now.®
Caldwell Communities is our residential development company that has created award-winning master-planned communities throughout Greater Houston and College Station. Our signature is building amenity-rich communities centered around that elusive “sense of place” that brands it as unique and brings neighbors together. With our strong foundation as a premier developer, we have been able to partner with the industry’s best builders, designers, planners and contractors to custom design incredible neighborhoods for generations of local families. We’re committed to building extraordinary communities that foster an unparalleled lifestyle that is active and builds relationships. Caldwell Communities are more than simply places to live – they are places where lives are enriched.
Description:
We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the marketing of a large-scale master-planned community for active-adults. The Marketing Manager will report to the CMO and work closely with the development team and third-party consultants on a comprehensive strategic marketing plan that highlights the community’s USP and attracts homeowners. This unique opportunity is responsible for planning, executing and measuring a wide variety of marketing initiatives as it relates to community branding, awareness, and positioning in the marketplace.
The Marketing Manager will be responsible for creating, planning, executing a robust and measurable marketing strategy for the community. Daily responsibilities include coordinating marketing collateral, print material, direct mail, and billboard advertisements; realtor relations, event execution, implementing promotions, and organizing all community marketing initiatives. This role has a heavy emphasis on digital effectiveness and experience with social media ads, SEO, SEM, PPC, websites, display ads, video, eblasts, and other digital mediums is preferred. Other responsibilities include producing, maintaining and following an annual budget and reporting on key success metrics.
This position is not an 8 – 5, Monday – Friday desk job, therefore qualified candidates must be able to work full-time hours that are flexible and will include nights, weekends and holidays. Please note that many activities may take place outdoors.
Poised to be one of the leading active-adult communities in the nation, this community will offer best-in-class amenities and lifestyle for its residents. Please note that the community is located in Willis, so close proximity to Woodlands/Conroe area or North Houston is ideal.
Responsibilities:
Strategic & Marketing Planning
- Establish marketing goals and initiate marketing plan with direction from the development team
- Devise and direct the community’s comprehensive sales strategy
- Build awareness, generate a substantial lead bank, and drive traffic onsite to meet home sales projections
- Measure the success of marketing programs quarterly against defined goals, adjusting as needed
Marketing Implementation
- Monitor and oversee implementation of marketing initiatives with outside service providers such agencies, designers, sign companies and mail houses
- Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, collateral, referral programs and signage
- Oversee and ensure integrity of community brand
- Coordinate advertisement placement, monitoring various editorial calendars
- Be actively involved in the marketplace and identify unique opportunities to position the community’s achievements
Budgeting and Reporting
- Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI
- Seek the most cost effective and creative ways to reach target markets and achieve market awareness
- Measure lead source data and regularly report on key success metrics
- Supplement and utilize central database management for reporting and lead insight
Event Coordination
- Coordinate onsite realtor events and realtor relations program
- Plan and execute both large and small scale public marketing events to build awareness and sell homes
- Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed
Requirements
- Degree in Marketing, PR, Communications or related field
- 5+ years experience in residential marketing, preferably in homebuilding/development
- Experience with Active-Adult housing (55+) required
- Experience with Community Grand Openings, Home Sales, and/or Sales strategy a must
- PR experience a plus
- Ability to work effectively in a fast-paced environment with multiple priorities and frequent deadlines
- Driven Individual with the ability to work independently as a self-starter
About Caldwell
Caldwell Companies is a fully integrated real estate firm specializing in commercial and residential investment and development, as well as commercial brokerage and management services. With a tradition of integrity and dedication to excellence, we build unique amenity-rich living environments that improve the community at large. We view our work and the way we conduct ourselves as serving our stated vision of “honoring God, by stewarding resources, cultivating positive, lasting relationships and building extraordinary communities that enrich lives.” We’ve been a part of the local community for nearly thirty years, as a developer and a neighbor, which is why we’re so passionate about giving back and fulfilling our unwavering mission of Doing it right. Right now.®
Caldwell Communities is our residential development company that has created award-winning master-planned communities throughout Greater Houston and College Station. Our signature is building amenity-rich communities centered around that elusive “sense of place” that brands it as unique and brings neighbors together. With our strong foundation as a premier developer, we have been able to partner with the industry’s best builders, designers, planners and contractors to custom design incredible neighborhoods for generations of local families. We’re committed to building extraordinary communities that foster an unparalleled lifestyle that is active and builds relationships. Caldwell Communities are more than simply places to live – they are places where lives are enriched.
