In early 2026, as the 40th anniversary of Lobsterfest, the Conroe/Lake Conroe Chamber’s signature event, approached, the Chamber’s Marketing Committee put a call out to members who might be interested in giving the Lobsterfest logo a refresh for the occasion. More than 20 entries were submitted, with the winning logo coming from Brand Advantage, a relatively new Chamber member with little Lobsterfest experience. Brand Advantage’s Kim Nadasky (President and Co-Founder) attended her first Lobsterfest just