News Release: Burton Announced as ATHENA Leadership Award Luncheon Speaker
April 30, 2025 - (Conroe, TX) – Nationally-renowned life strategist and international speaker Valorie Burton will deliver the keynote address at the Conroe/Lake Conroe Chamber of Commerce ATHENA Leadership Award Luncheon, presented by Better Bookkeepers. The luncheon is scheduled for Friday, July 18, 2025, at the Margaritaville Lake Resort, Lake Conroe | Houston.
“Better Bookkeepers is honored to once again support the ATHENA Leadership Award Luncheon,” said Melanie K. Bush, owner, Better Bookkeepers. “The female leaders in our businesses, local organizations and government are empowered to reach higher every day. Like our speaker this year, ATHENA leaders raise the bar – and help others achieve more. They consistently strive to be a beacon of hope for those coming behind them. It is our joy to celebrate those ATHENA leaders!”
For the eighth year, the Conroe/Lake Conroe Chamber of Commerce will partner with ATHENA International, an organization that develops, supports, and honors girls and women from the classroom to the boardroom, building a global pipeline of women leaders. To recognize the wonderful women in Montgomery County, the Chamber collects nominations for the ATHENA Leadership Award and sends them to ATHENA International, where a committee selects three finalists and an award recipient based on the following criteria:
- Demonstrates a high level of professional excellence
- Contributes time and energy to improve the quality of life for others
- Actively assists women and girls in achieving their full potential
The luncheon will recognize nominees, honor finalists, and celebrate the recipient who is announced at the event. This is the only women-focused event in Montgomery County that celebrates women leaders from all industries, ages, and backgrounds. Over 500 guests are anticipated to attend.
“Valorie Burton has changed lives, giving women empowerment, vision, leadership and hope,” said Scott Harper, President of the Chamber. “What she brings to ATHENA is the perfect fit for our audience. She is the ultimate mentor to a new generation of women who are looking to thrive and control their future.”
Burton will speak on leadership strategies.
As CEO of the Coaching and Positive Psychology (CaPP) Institute, Burton’s life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology - the study of what happens when things go right with us. Her company provides coaching, coach training, and resilience training and has served clients in all 50 states and 20 countries on six continents.
Since 1999, she has written 14 books translated into multiple languages, including "Let Go of the Guilt," "It's About Time," and "Successful Women Think Differently." She has appeared regularly on the TODAY Show, CNN, Dr. Oz, and Essence, and has spoken for hundreds of organizations around the globe. She was named one of the top 60 motivational speakers in America and one of the Top 100 Thought Leaders in the field of personal development.
For over 15 years, Burton's books, speaking engagements, and coaching programs have helped people: make major life changes that are exciting and scary at the same time; be happier and have more fun, even when life seems routine; become strong leaders, navigate office politics, and achieve professional dreams; navigate setbacks and disappointments in a way that makes life better, not bitter; speak up with confidence rather than settling for less; go to sleep at night feeling at peace about decisions; and conquer emotions that cause procrastination, emotional spending, and self-sabotage.
She and her husband Jeff live on a ranch south of Atlanta with their children.
Former ATHENA Leadership Award recipients include:
- 2024: Nicole Robinson Gauthier
- 2023: Judge Kathleen Hamilton
- 2022: Natalie Saikowski Goertz
- 2021: Carol Gooch
- 2020: Dr. Dana Hoyt
- 2019: Dr. Marlen Tejeda
- 2018: Danielle Scheiner
The link to nominate a woman for the ATHENA Leadership Award (by Sunday, May 25) is https://bit.ly/ATHENA2025Nomination. Sponsorship opportunities are available by contacting Riley Borchgardt, Director of Special Events, at 936.538.7111 or rileyb@conroe.org. To purchase tickets, visit https://bit.ly/ATHENALeadership2025.
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April 30, 2025 - (Conroe, TX) – Nationally-renowned life strategist and international speaker Valorie Burton will deliver the keynote address at the Conroe/Lake Conroe Chamber of Commerce ATHENA Leadership Award Luncheon, presented by Better Bookkeepers. The luncheon is scheduled for Friday, July 18, 2025, at the Margaritaville Lake Resort, Lake Conroe | Houston.
“Better Bookkeepers is honored to once again support the ATHENA Leadership Award Luncheon,” said Melanie K. Bush, owner, Better Bookkeepers. “The female leaders in our businesses, local organizations and government are empowered to reach higher every day. Like our speaker this year, ATHENA leaders raise the bar – and help others achieve more. They consistently strive to be a beacon of hope for those coming behind them. It is our joy to celebrate those ATHENA leaders!”
For the eighth year, the Conroe/Lake Conroe Chamber of Commerce will partner with ATHENA International, an organization that develops, supports, and honors girls and women from the classroom to the boardroom, building a global pipeline of women leaders. To recognize the wonderful women in Montgomery County, the Chamber collects nominations for the ATHENA Leadership Award and sends them to ATHENA International, where a committee selects three finalists and an award recipient based on the following criteria:
- Demonstrates a high level of professional excellence
- Contributes time and energy to improve the quality of life for others
- Actively assists women and girls in achieving their full potential
The luncheon will recognize nominees, honor finalists, and celebrate the recipient who is announced at the event. This is the only women-focused event in Montgomery County that celebrates women leaders from all industries, ages, and backgrounds. Over 500 guests are anticipated to attend.
“Valorie Burton has changed lives, giving women empowerment, vision, leadership and hope,” said Scott Harper, President of the Chamber. “What she brings to ATHENA is the perfect fit for our audience. She is the ultimate mentor to a new generation of women who are looking to thrive and control their future.”
Burton will speak on leadership strategies.
As CEO of the Coaching and Positive Psychology (CaPP) Institute, Burton’s life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology - the study of what happens when things go right with us. Her company provides coaching, coach training, and resilience training and has served clients in all 50 states and 20 countries on six continents.
Since 1999, she has written 14 books translated into multiple languages, including "Let Go of the Guilt," "It's About Time," and "Successful Women Think Differently." She has appeared regularly on the TODAY Show, CNN, Dr. Oz, and Essence, and has spoken for hundreds of organizations around the globe. She was named one of the top 60 motivational speakers in America and one of the Top 100 Thought Leaders in the field of personal development.
For over 15 years, Burton's books, speaking engagements, and coaching programs have helped people: make major life changes that are exciting and scary at the same time; be happier and have more fun, even when life seems routine; become strong leaders, navigate office politics, and achieve professional dreams; navigate setbacks and disappointments in a way that makes life better, not bitter; speak up with confidence rather than settling for less; go to sleep at night feeling at peace about decisions; and conquer emotions that cause procrastination, emotional spending, and self-sabotage.
She and her husband Jeff live on a ranch south of Atlanta with their children.
Former ATHENA Leadership Award recipients include:
- 2024: Nicole Robinson Gauthier
- 2023: Judge Kathleen Hamilton
- 2022: Natalie Saikowski Goertz
- 2021: Carol Gooch
- 2020: Dr. Dana Hoyt
- 2019: Dr. Marlen Tejeda
- 2018: Danielle Scheiner
The link to nominate a woman for the ATHENA Leadership Award (by Sunday, May 25) is https://bit.ly/ATHENA2025Nomination. Sponsorship opportunities are available by contacting Riley Borchgardt, Director of Special Events, at 936.538.7111 or rileyb@conroe.org. To purchase tickets, visit https://bit.ly/ATHENALeadership2025.
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